Open Studios 2021
#HertsOpenStudios 2021 is from Saturday 18th September - Sunday 10th October 2021, with a one-week lead-in promotion from 11th September.
We're back sharing our art with the world, and we know our visitors are ready too. Who's up for the adventure and opportunity to let our art unfold again?
This year there are 2 options: In-person Open Studios (£75) or Virtual Open Studios (£35) - it's your choice. Plus, we're taking full advantage of our website to deliver an amazing experience for artists and visitors alike. OS fees are in addition to Membership.
Full application guidelines are on our Open Studios Terms and Conditions page. Download the document, which includes all these various website pages.
Once registered, you'll receive exclusive Herts Open Studios emails and support.
Venues: For In-person Open Studios you'll need to have a venue lined up before signing up to Open Studios. If you don't have your own space, that's ok. Perhaps you know of local pop-up shops, galleries, halls, groups of Members who could host or who might have space. Maybe you have somewhere in mind, or know some fellow artists you can join in with. There's a wealth of information here to get you started, as well as pointers to groups/venues offering space and artists who are looking for a share. Perhaps you have a venue or group that you could share with others?
Not sure yet? Are you a venue that would like to host Open Studios? Want to take part but don't have your own space? Register your interest and we'll see what we can do to help you from there.
Members: Take advantage of our Area Meetings and Open Studios discussions to help you on your way. Just log in to your account and register from there. Before you start, take a moment to prepare the information you will need first.
Non-members: it's simple to become a member of Herts Visual Arts. Once a Member, you can sign up to this event and take advantage of all our other benefits too. What are you waiting for?
If you need anything else, email firstname.lastname@example.org and we'll be pleased to help.
Daily Themes: Each day, Open Studios will feature one of our 23 Daily Open Studios Themes which deliberately do not relate to art forms and are separate from Gallery Themes. They will be searchable on the Website and you can select which ones to join in with up to a limit of 12. This is your opportunity to interpret your work and present it to visitors based on the theme of the day, perhaps publicising a daily commentary or sketchbook item. They are also a fabulous way to engage new and existing audiences. A flipbook/video will be produced for each one.
To find out more about our Themes, including ideas for interpertation, download the pdf at the end of this page or visit help-and-resources. The day order, i.e. which theme will feature on which day during Open Studios, will be publicised in August.
Click through our Open Studios sections to find out how be part the great art adventure this year.
In-Person Open Studios
This will operate much like Open Studios up to 2019, with the addition of improved website search and browse features. We recognise that pop-ups and public exhibition groups may be preferable this year, and are working to facilitate these and also local trail maps. We will be producing a full, professionally designed e-Brochure, available online but not in print.
Open Studios Image: Your Open Studios image is so important - choose a clear, bright attractive image that makes your studio worth the visit. A square high-resolution image (at least 300 dpi) will represent you and your work online and in print – so important for visitors. It can be an entire piece of work or a close up/detail. It must be suitable for a general audience, including children. It must be a single image only (not composite, no lines or text) that has not been used for Open Studios before. Please make sure the image is in focus. Herts Visual Arts reserves the right to decline images if unsuitable for any reason, including obvious advertising content. Copyright of all work remains with the originating rightful owner. Further artwork guidance will be on the Website.
Artist Description (short): Describe yourself and your work in no more than 150 characters (that encapsulate you as an artist). It will not be visible on the website but it will be in the e-Brochure and also used by HVAF marketing teams for press and/or social media content, along with your Open Studios image. You may want to keep a copy of your description for your own use or put this at the top of your Gallery biography.
Artist Description (long): Describe yourself and your work in no more than 1000 characters (that encapsulate you as an artist). It will be visible on the website but it will not be in the e-Brochure and it also may be used by HVAF marketing teams for press and/or social media content, along with your Open Studios image. You may want to keep a copy of your description for your own use.
Daily Open Studios Themes: Select up to 12 themes that suit you and your work in some form.
Contact Details: including email and telephone number for admin purposes only.
In-Person Venue Details (to be published): Address, including postcode, Website and any telephone/email other details that are essential to help visitors find you. Venues are generally listed in areas determined by Hertfordshire District/Borough Council, but districts may be split or joined depending on final numbers. You will also be asked to locate the postcode on a map.
In-Person Venue Directions: Clear and accurate directions to your venue (there is a maximum characters count, including spaces) to help visitors (who may not know the area) find you.
In-Person Demonstrations: Visitors like to watch/experience artists at work if possible.
In-Person Dates and Opening Times: Try to keep your opening times simple. We recommend you open at least 5 days, and that that you coordinate at least some of your opening days/hours with nearby artists.
In-Person Venue Information, including access and refreshments: These are tick boxes.
Virtual Open Studios
All Virtual Open Studios content on the web site is automatically driven through your HVAF Gallery. Registration is agreement to take part. It gives you priority support – for preparing your materials/digital skills, and also the potential for inclusion in HVA Open Studios promotional materials.
Open Studios Image: This image will represent your Open Studios throughout the event and you will need to upload an image to complete registration. Your Open Studios image must either be an entire piece, close up/detail or an arranged collection of small pieces (for example, jewellery). It must be a single image only of your art (no composites, do not add several images together, no lines, no text). Images must be suitable for a general audience, including children. See notes below on artwork selection. We recommend that you also place this image at the top of your on-line Gallery.
Artist Description (short): Describe yourself and your work in no more than 150 characters (that encapsulate you as an artist). It will not be visible on the website but it will be used by HVAF marketing teams for press and/or social media content, along with your Open Studios image. You may want to keep a copy of your description for your own use or put this at the top of your Gallery biography. It will not be in the e-brochure.
Artist Description (long): Describe yourself and your work in no more than 1000 characters (that encapsulate you as an artist). It will be visible on the website but it will not be in the e-Brochure and also may used by HVAF marketing teams for press and/or social media content, along with your Open Studios image. You may want to keep a copy of your description for your own use.
Daily Open Studios Themes: Select up to 12 themes that suit you and your work in some form.
Update your Gallery: use the edit function on your Gallery page (when you are logged in to the web site).
You can, in theory, update your Gallery at any time; however, our publicity and daily theme preparation is based on artists who have registered (in good time) and uploaded information about themselves. Please don’t leave it to the last minute – earlier entries mean our volunteers and marketing team have time to include your work (and get some sleep).
When you prepare your Open Studios Gallery entry please take note of the following:
- Is your Gallery name easy to identify and find? Does it include your name?
- Include one image of you at work, or work in progress.
- You can upload a maximum of 15 images of your work, including descriptions of each piece.
- You can select to be part of optional daily themes that will be automatically searchable on the web site.
- Remember to specified your artforms?
- You can upload a maximum of 3 videos (you will need to create your own YouTube or Vimeo account) covering the following topics: 1) Studio tour 2) Biography/meet the artist 3) Artists at work
- Decide whether you wish to hold video consultations and make a plan for how you will cover this.
Contact Details: Are they up to date? Can a prospective customer get in touch with you or find your selling site (if you have one)?
Artwork: Your Gallery images are so important - choose clear, bright, attractive images that make your work look worth the visit. Images can be entire pieces or a close up/detail. Images must be suitable for a general audience, including children, and must be single images only (not composites/text). Please make sure the image is in focus. Herts Visual Arts reserves the right to decline images if unsuitable for any reason, including obvious advertising content. The image must be of your work, and your copyright. Copyright of all work remains with the originating rightful owner.
Biography: What will the reader learn by reading your biography? Have you removed really old content and made sure that your biography is up to date?
Publicity Materials: You are agreeing that your images/videos/content can be used for publicity and promotion. We may produce an on-line flip-book listing all the artists with a link to their HVAF gallery pages.
Workshops and exhibitions: If you have video classes, workshops, exhibitions or other events that are in addition to/separate from your general Open Studios entry, add them to the workshops/exhibitions section of your account. Workshops/exhibition listings should not, however, be used for your main Open Studios - that will be featured in our Open Studios event pages.
Helping Out: Open Studios is run by and for artists. You are agreeing to support artists in your area. Please help make Open Studios a success and help others create or promote their Open Studios content, including videos. Have you considered acting as an Area Coordinator? Let us know if you have any specific ideas or good contacts: email@example.com.
Download files below.