Herts Open Studios

#HertsOpenStudios 2020 was from 1st-30th September. Registration opened on 14th July, after a Launch Party at our summer members meeting on 13th July.

**These pages refer to Open Studios 2020 - Information for 2021 will be added once details are finalised**

We’re taking full advantage of our web site to make this year’s #HertsOpenStudios a fantastic virtual celebration of the 30 years since our beginnings right up to the present day. It will be a great experience for our visitors and artists alike.

Click through our Open Studios sections to find out more and be part of Open Studios this year.  

Before registering, take a quick look at what information you need, and how best to update your Gallery.

What information do I need?

All Virtual Open Studios content on the web site is automatically driven through your HVAF Gallery. Registration is agreement to take part. It gives you priority support – for preparing your materials/digital skills, and also the potential for inclusion in HVA Open Studios promotional materials.

Open Studios Image: This image will represent your Open Studios throughout the event and you will need to upload an image to complete registration. Your Open Studios image must either be an entire piece, close up/detail or an arranged collection of small pieces (for example, jewellery). It must be a single image only of your art (no composites, do not add several images together, no lines, no text). Images must be suitable for a general audience, including children. See notes below on artwork selection. We recommend that you also place this image at the top of your on-line Gallery.

Artist Description: Describe yourself and your work in no more than 150 characters (that encapsulate you as an artist). It will not be visible on the web site but it will be used by HVAF marketing teams for press and/or social media content, along with your Open Studios image. You may want to keep a copy of your description for your own use or put this at the top of your Gallery biography.

Once registered

Update your Gallery with the new Open Studios 2020 features: use the edit function on your Gallery page (when you are logged in to the web site).

You can, in theory, update your Gallery at any time; however, our publicity and daily theme preparation is based on artists who have registered (in good time) and uploaded information about themselves. Please don’t leave it to the last minute – earlier entries mean our volunteers and marketing team have time to include your work (and get some sleep).

When you prepare your Open Studios Gallery entry please take note of the following:

  • Is your Gallery name easy to identify and find? Does it include your name?
  • Include one image of you at work, or work in progress.
  • You can upload a maximum of 15 images of your work, including descriptions of each piece.
  • You can select to be part of optional daily themes that will be automatically searchable on the web site.
  • Remember to specified your artforms?
  • You can upload a maximum of 3 videos (you will need to create your own YouTube or Vimeo account) covering the following topics: 1) Studio tour 2) Biography/meet the artist 3) Artists at work
  • Decide whether you wish to hold video consultations and make a plan for how you will cover this.

Contact Details: Are they up to date? Can a prospective customer get in touch with you or find your selling site (if you have one)?

Artwork: Your Gallery images are so important - choose clear, bright, attractive images that make your work look worth the visit. Images can be entire pieces or a close up/detail. Images must be suitable for a general audience, including children, and must be single images only (not composites/text). Please make sure the image is in focus. Herts Visual Arts reserves the right to decline images if unsuitable for any reason, including obvious advertising content. The image must be of your work, and your copyright. Copyright of all work remains with the originating rightful owner.

Daily Themes: Each day in September will feature one of our Daily Themes which deliberately do not relate to art forms. Themes will be searchable on the web site and you can select which ones to join in with. This is your opportunity to interpret your work and present it to visitors based on the theme of the day. You can also look at it as a challenge to produce/publicise a daily piece or sketchbook entry on the theme of the day. Themes are a fabulous opportunity to engage new and existing audiences.

Biography: What will the reader learn by reading your biography? Have you removed really old content and made sure that your biography is up to date?

Publicity Materials: You are agreeing that your images/videos/content can be used for publicity and promotion. We may produce an on-line flip-book listing all the artists with a link to their HVAF gallery pages.

Workshops and exhibitions: If you have video classes, workshops, exhibitions or other events, have you edited the workshops/exhibitions section of your account? List any physical OS venues as an exhibition.

Helping Out: Open Studios is run by and for artists. You are agreeing to support artists in your area. Please help make Open Studios a success and help others create or promote their Open Studios content, including videos. Have you considered acting as an Area Coordinator? Let us know if you have any specific ideas or good contacts: openstudios@hvaf.org.uk.