Jo's Web Wizardry

Jo Atherton

With the arrival of Open Studios this month, here are some reminders on how you can use social media to promote your work and create a buzz around your event.

Spending as little as 15 minutes per day could be all you need to gradually grow your base of followers and create some excitement around your work. Regular, relevant updates are what keep people interested, and the many channels out there allow you to offer a window into your world, allowing followers to learn more about your creative processes.

No one wants to read the minutia of detail in what you had for breakfast each day, but it interesting to read about artists’ challenges, inspirations and successes, so why not start sharing your creative routine in the build up to opening your studio doors? Share details of the tasks you need to complete or pieces of art you are most excited about exhibiting.

Using Facebook is probably the most simple way to begin sharing news and details of your preparation for Open Studios. Simple status updates talking about the organisation involved in opening your studio will allow people to see the hard work involved, and also give them an idea of the work you will be showcasing during Open Studios.

Photos of the work you will be exhibiting are a great way of publicising what you’re up to, and by asking friends to also mention you in their own status updates will increase the reach of your content. Don’t forget to take photos during the event too, and why not share these online, especially if you are running demonstrations or taster sessions. It’s always great to see people getting their hands dirty!

Don’t forget to mention Herts Visual Arts in your updates, and we too will be keen to see images of your event, so please don’t be shy and share your photos online so we can circulate these via our page. You can also reach other artists via our page, so why not share your experiences online too?

For those who are pushed for time, have you considered using Twitter? It is perfect for short, succinct updates, publicising dates and opening times. It may also be worth thinking creatively about the voice you use - examples could include the cat that keeps you company in the studio or even equipment, such as a kiln reporting on recent firings!

Let us know what you’re up to, snap some photos and share your experiences of the event. It will be great to hear from you and see how Open Studios is going across the county!

Can you help?

We are looking for volunteers to help us expand the presence of Herts Visual Arts online, in particular LinkedIn and Twitter. Do you use these social networks? Would you like to contribute to our growing presence online by joining our team? If you would like to discuss this further, please get in touch with Linda Warminger or myself to find out more.

by JO ATHERTON

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