Jo's Web Wizardry

Jo Atherton

Later this month, we’re hosting a workshop entitled ‘Getting the Most Out of Social Media’. Adam Blackie will be presenting a simple strategy that works with any type of social media and can take very little time to implement effectively. Ahead of this event, we feel it would be useful to provide an overview of some of our favourite social media channels available to promoting your art.

Mobile technology has allowed us to roam the internet, no longer tethered to our computers in the office. We have the information superhighway at our fingertips on mobiles and tablets, and can also publish our own news, photos and status updates directly to the web immediately from our pocket.

As Lauren Drell wrote in Why social media is the new gallery, ‘the starving artist is such a cliche, and fortunately, it might become a thing of the past’. She explains that by using ‘social media tools and platforms, visual artists have new ways to market their work and connect with buyers far and wide.’ Sites such as Facebook, Twitter and Instagram are ‘quickly becoming as important to an artist as the paintbrush and palette.’

Fidelis Art Prints offer 5 Rules for Artists Using Social Media as although it may be tempting to sign up for every trending social network, if you can’t maintain them all, ‘there is nothing that will make you look more out of touch with social media if you are an artist.’

The obvious place to grow your online following and promote your artwork is Facebook. Easy to use Applications on your mobile phone will allow you to update your Profile or Page from the immediacy of your studio, an exhibition or wherever you happen to feel inspired.

As we wrote in this newsletter back in 2012, enjoy writing posts which reflect your personality, for people to get to know the person behind the artwork. You’ll be surprised how friendly and supportive your fellow artists are. To read up on this, consider revisiting Using Facebook to promote your artwork.

By our very nature, we artists are visual creatures. If you are anything like me, your workspace or studio is probably littered with sketches, photographs, scraps of images from magazines to trigger an idea or a memory. Pinterest offers you a much more organised way of curating your images and sharing with the world. For tips on embracing this image-focused social network, do visit our introductory article.

As a recent article highlighted, Instagram is an excellent promotion and connection tool for artists. The blog, Visual Matters explain that ‘many contemporary artists use it to show behind-the-scenes photos, work in progress, and snapshots of their daily life. It is also great to use as a sort of idea log, and upload photos of sketches or ideas that might not ever see the light of day otherwise.’

Adam’s event promises to be useful for anyone interested in learning how they can use mobile technology and social media more effectively. Sadly we are already at capacity for this event, but if you are interested in attending do submit your details as we are operating a reserve list. If there is sufficient interest we will arrange a second workshop.

By JO ATHERTON

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