12 inches square at Hertford Theatre
Creative thinking outside the box
HVA artists are challenged to think outside the box for the new show Twelve Inches Square, opening at Hertford Theatre in May.
The format of works to be submitted for the cafe/gallery space at the recently revamped former Castle Hall has sprung from the unusual hanging area – every piece will be 12” x 12” or 30cm x 30cm.
The exhibition planned for the brightly-lit new contemporary space is an open invite to try out new ways of working.
The small scale presents the perfect opportunity to experiment and produce works that will be arranged en masse to create a mosaic-like effect.
Artistic Director at Hertford Theatre, Rhys Thomas, sees the gallery space and possibly other indoor and outdoor areas of the theatre as an opportunity to bring exciting and innovative art exhibitions into the centre of Hertford. “The art work plays a really important role in the delivery of the building and beyond,” he said. “The mood changes radically every time we change exhibitions.”
As well as artists working in oil or acrylics, the four week show also provides scope for members working in textiles, ceramics, glass and printing to come up with alternative ways to produce or present work, or sculptors who may want to mount 3D or sculptural pieces onto the 12 inch square surface plane.
A fee of £7.50 will be made for each entry, and all works will be for sale with a small 10% commission for any works sold. All works must be exactly 12” x 12” (30cm x 30cm) in overall size and with mirror plate fixings attached.
The exhibition will be open from 5 - 31 May 2011 at the Café Gallery at Hertford Theatre, The Wash, Hertford SG14 1PS. www.hertfordtheatre.com. Opening hours will be from 10am daily (to 10pm on evenings when there is a performance).
The event will be advertised in the Theatres programme of events, which is distributed to their extensive mailing list in excess of 10,000. Closing date for entry forms is 1 April 2011.*** DEADLINE EXTENDED TO 16 APRIL ***.